2010年11月19日星期五

Runaway Teddy bear _pr3007

History of ACE Teddy bear wearing Eve no manufacturer can solve the difficult problems encountered in China, it had difficulty adjusting count on "made in China" can reduce costs, high staff training costs and transport costs pushed back to Europe. Text | CBN reporter Liu di in Beijing, financial Street shopping center, ground floor, there is a man named GermanTown (Germany town) in the shop, the shop area of the sale of half of the students in Germany and crisp, while the other half is dingoes Germany toys, penguins, monkeys, elephants and the most representative of Teddy bear. Their common characteristic is left ear has a metal buttons, carved with their last name Steiff (Shi Dai Fleur). These small animal production in Germany, part of the other part in China's processing, producing areas in each toy will sign on, and because of that Gold ear-ring, not expensive price and will not be subject to the influence of origin. But soon, there will no longer have "Made inChina" Teddy bear. History of wearing Eve company has its main production line in China at the end of 2009 the total withdrawal of the last 5% will leave in 2010. In 1902, Germany's Margaret · history of the company sewing Eve wearing out of the world's first Teddy bear, and apply for a Gold ear button (Button inEar) patents. 1903, United States President Franklin d. Roosevelt in hunting released a teddy bear, 1 pass for this story, the story was made into a bear market like the soft toys are called Teddy (Roosevelt's nickname), including the United States had just entered the history of wearing Eve Teddy bear. This sounds a bit complicated, but the thing is, the teddy bear is generalize that all over the world have a very large number of manufacturers and individual designers, but undoubtedly eligible wear the Canadian history of the oldest and also the highest card, its production of Teddy bear collection value is extremely high, as many collectors love, its limited edition is the global leader of Teddy bear. In 2004, to reduce production costs, in addition to wearing the Canadian history of antique Teddy collection series beyond some cheap products (such as CosyFriends) production moved to China. This time, large amounts of cheap toys from Southeast Asia is shopping children area occupied growing market, there are fast food restaurants like McDonald's launched a free Toy's "happy meal". History of wearing Eve to 1/5 of the product into China and hope that the "world factory" cheap labor to help protect against such fierce competition — China's wages makes history with Fleur to 14.95 Euro price to sell a 12 cm high, but if you Teddy bear the European production, high labor costs will allow it to 50 euros. But four years later, the decision to withdraw from the history of wearing Eve. Company CEO Martin · Fred Xin (MartinFrechen) said, "we do not want to continue, the Chinese are not suitable for us. " Martin · Fred SIM in 2006, he assumed from the outset, the production in China are skeptical Teddy bear, also in the second year in Office they met" Mattel recall events. " Due to excessive lead content of paint, the world's largest toy manufacturer Mattel company (Mattel) three times to recall and parts in China, not only Mattel loss 1.1 billion, also let the Chinese-made toys fame has plummeted. This means that Fred Xin takes more effort to convince the children's parents, "We hope Fleur will be wearing the history of the product into the baby's cradle and to guarantee parents: nothing will happen. " But Fred SIM the most worry about something that is not also. Each history wearing Eve Teddy bear is divided into 35 parts production, 80% of the work done by hand. In 2004, the Canadian company history of Dai 300 training staff dispatched to China, Professor of Chinese workers on how to produce this complex and delicate gadgets. This approach is that it's not cheap, but there is no harvest due effect: the need for a staff training mature 12 to 18 months, but many employees in the mastery of technology, not gone home for the new year is to move on to other treatment better company. This not only makes history with the company's early training Eve into often come to naught, more seriously, high employee turnover rate means that workers cannot be given adequate training, products are often not available through the headquarters of quality testing. Twice weekly, the new product to the headquarters of the Canadian history of wearing accept quality control inspection of the Ministry of duct Krebs. They are lovely to rending sweet face on Krebs completely ineffective, he used the "torture" to test these toys: fire, flooding, reversing the neck, placed in the mouth to chew, pull their head of hair, fur, anoint corrosive liquids, placed in the ultraviolet lamp down roast, spend all kinds of chemical reagents. Only in the Krebs hands surviving bear could become a history of wearing Eve Teddy bear, it is a small town in southern Germany-root (Giengen) won the golden ear clip to appear in the shop window. China's production of Teddy bear is part of the features do not end, twist leg, bald or open line, the bears when in Germany the quality inspection must be eliminated, and their number has become China's production of "white elephant", Fred Xin said. "Winnie the glass eye position low 1 mm, an endearing expression becomes a dead, nobody will pay for this. "Fred SIM's description in full compliance with the Chinese people" cooking so in GermanyMust be accurate to use weigh "impression. But the history of wearing Eve adhere to their point of view, it is possible in Asian looks very cute, in the Occidental eyes seem is sluggish. Staff of high wastage rates let history wearing Eve feel hurt, they accused the Chinese workers ' lack of loyalty to the company; in Germany, "the workers are family inheritance in the history of wearing Eve factory. "In fact, this is not does not resolve the problem, but for each order, typically only 500 Teddy, and intent to reduce the cost of the history of China wearing Eve, this became a blending of contradictions. PricewaterhouseCoopers China Business Director HaraldKayser believed that history of wearing Eve company such non-mass production of small companies, strict quality control is very difficult, "If there are no headquarters in China, so it is difficult to control the production process. " Transport delay and transport costs also let history wearing Eve headaches. Because the transport process time-consuming, history of wearing Eve cannot respond quickly to the market, the Berlin Zoo little star Knut has quickly grown from delicate creature one looks more prosaic but thousands of polar bears, as only BabyKnut prototype of soft toys still go to Europe's long road to travel. Plus all the way to the rising fuel prices, which originally was to cost-saving move becomes more expensive. European Association of fashion and textile exports of ReinhardD? epfer said, 2007 China's cost of production has increased by 30%. According to the PWC report, the Germany company in China production products will save half the money, but the logistics costs may be significantly increased. Whereas Germany engineers VDI study showed that in the short term after the "tour of the world", 1/5 of Germany companies choose to return to Germany. Leave China-history of wearing Eve is located in Tunisia factory introduces 400 jobs. The company is currently expanding baby product areas, and that this part of the growth rate of around 60%, and the company has production lines in Turkey. In these areas, there is no competitor is able to provide a similar salary cut, workers ' loyalty to guarantee. By virtue of chits shortened history of wearing Eve was also able to respond flexibly and quickly back on the market, "even if it was in three months before the Christmas of order request the production of Christmas Special Edition products, we have successfully delivered. "Fred says Sinclair. Hoping to "made in China" Gets the price competitiveness of Canadian history wear eventually found myself underestimating the "made in China", they chose to withdraw from the Chinese production line. We still can buy in China to high quality Teddy bear wearing eve of history, but the price will remain high. Contact the editors: zhangsonghao@1cbn.com more wonderful Watch: http://www.cbnweek.com/

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